In his book, The Power of Fifty Bits, Dr. Bob Nease highlights the
science of activating good intentions to improve behavior in healthcare
and beyond. The
fundamental idea of The Power of Fifty Bits is that for better or worse
our brains are wired for inattention and inertia, not for attention and
choice. This point is critical for those of us who are trying to
improve behavior, because most of the time we act as though people have
an infinite appetite for information and a boundless willingness to make
decisions. Nothing could be further from the truth.
You can read more about this topic in the Express Scripts article titled, "The Intent / Behavior Gap".
HORIZON Health Ventures is a healthcare cost management solutions company used by insurance
brokers, employee benefit consultants, third-party administrators,
insurance companies, and associations, to bring proven thought
leadership and strategy to the management of their clients healthcare
costs. To learn more about HHV and their services, please visit http://horizonhealthventures.com/
he
fundamental idea of The Power of Fifty Bits is that for better or worse
our brains are wired for inattention and inertia, not for attention and
choice. This point is critical for those of us who are trying to
improve behavior, because most of the time we act as though people have
an infinite appetite for information and a boundless willingness to make
decisions. Nothing could be further from the truth. - See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
he
fundamental idea of The Power of Fifty Bits is that for better or worse
our brains are wired for inattention and inertia, not for attention and
choice. This point is critical for those of us who are trying to
improve behavior, because most of the time we act as though people have
an infinite appetite for information and a boundless willingness to make
decisions. Nothing could be further from the truth. - See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
he
fundamental idea of The Power of Fifty Bits is that for better or worse
our brains are wired for inattention and inertia, not for attention and
choice. This point is critical for those of us who are trying to
improve behavior, because most of the time we act as though people have
an infinite appetite for information and a boundless willingness to make
decisions. Nothing could be further from the truth. - See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
he
fundamental idea of The Power of Fifty Bits is that for better or worse
our brains are wired for inattention and inertia, not for attention and
choice. This point is critical for those of us who are trying to
improve behavior, because most of the time we act as though people have
an infinite appetite for information and a boundless willingness to make
decisions. Nothing could be further from the truth. - See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
he
fundamental idea of The Power of Fifty Bits is that for better or worse
our brains are wired for inattention and inertia, not for attention and
choice. This point is critical for those of us who are trying to
improve behavior, because most of the time we act as though people have
an infinite appetite for information and a boundless willingness to make
decisions. Nothing could be further from the truth. - See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
In
his book, The Power of Fifty Bits, Dr. Bob Nease highlights the science
of activating good intentions to improve behavior in healthcare and
beyond.
- See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
In
his book, The Power of Fifty Bits, Dr. Bob Nease highlights the science
of activating good intentions to improve behavior in healthcare and
beyond.
- See more at:
http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf
