The Intent / Behavior Gap

In his book, The Power of Fifty Bits, Dr. Bob Nease highlights the science of activating good intentions to improve behavior in healthcare and beyond. The fundamental idea of The Power of Fifty Bits is that for better or worse our brains are wired for inattention and inertia, not for attention and choice. This point is critical for those of us who are trying to improve behavior, because most of the time we act as though people have an infinite appetite for information and a boundless willingness to make decisions. Nothing could be further from the truth.

 

You can read more about this topic in the Express Scripts article titled, "The Intent / Behavior Gap". 

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he fundamental idea of The Power of Fifty Bits is that for better or worse our brains are wired for inattention and inertia, not for attention and choice. This point is critical for those of us who are trying to improve behavior, because most of the time we act as though people have an infinite appetite for information and a boundless willingness to make decisions. Nothing could be further from the truth. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf

he fundamental idea of The Power of Fifty Bits is that for better or worse our brains are wired for inattention and inertia, not for attention and choice. This point is critical for those of us who are trying to improve behavior, because most of the time we act as though people have an infinite appetite for information and a boundless willingness to make decisions. Nothing could be further from the truth. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf

he fundamental idea of The Power of Fifty Bits is that for better or worse our brains are wired for inattention and inertia, not for attention and choice. This point is critical for those of us who are trying to improve behavior, because most of the time we act as though people have an infinite appetite for information and a boundless willingness to make decisions. Nothing could be further from the truth. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf

he fundamental idea of The Power of Fifty Bits is that for better or worse our brains are wired for inattention and inertia, not for attention and choice. This point is critical for those of us who are trying to improve behavior, because most of the time we act as though people have an infinite appetite for information and a boundless willingness to make decisions. Nothing could be further from the truth. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf

he fundamental idea of The Power of Fifty Bits is that for better or worse our brains are wired for inattention and inertia, not for attention and choice. This point is critical for those of us who are trying to improve behavior, because most of the time we act as though people have an infinite appetite for information and a boundless willingness to make decisions. Nothing could be further from the truth. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf

In his book, The Power of Fifty Bits, Dr. Bob Nease highlights the science of activating good intentions to improve behavior in healthcare and beyond. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf

In his book, The Power of Fifty Bits, Dr. Bob Nease highlights the science of activating good intentions to improve behavior in healthcare and beyond. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/the%20intent%20behavior%20gap?ec_as=D2DD135EB02A4DC992D4653C41DE2D13#sthash.C5njxLAb.dpuf