The Dark Side of Copay Coupons

According to Express Scripts, drug copay coupons, promoted by manufacturers of brand-name medications, may seem like a good deal for patients. But there's another side to the story. 

Pharmaceutical manufacturers’ promotion of copay coupons undermine the utilization and cost-controlling programs that enable a sustainable pharmacy benefit for patients and plan sponsors.

This marketing tactic reimburses patients who have prescription-drug coverage for the cost of their copay if they choose the higher-priced brand drug instead of the option preferred by their plan sponsor.

 

This is ongoing issue. To learn more about how copay coupons contribute to pharmacy waste and the healthcare industry's reaction, please click here. 

HORIZON Health Ventures is a healthcare cost management solutions company used by insurance brokers, employee benefit consultants, third-party administrators, insurance companies, and associations, to bring proven thought leadership and strategy to the management of their clients healthcare costs. To learn more about HHV and their services, please visit http://horizonhealthventures.com/