Seven Strategies for Fifty Bits Design

In his book, The Power of Fifty Bits, Dr. Bob Nease highlights how we will benefit from leveraging a set of specific strategies that bridge the gap between the good intentions that we already have and our day-to-day choices and behaviors.

The main hypothesis of The Power of Fifty Bits is that people are wired for inattention and inertia. Our brains -- and thus our natural inclinations and many of our behaviors were built for a different time and place. Because we can't pay attention to everything all the time, nature has equipped us with a handful of shortcuts. These are shortcuts that allowed our ancestors to navigate a dangerous environment effectively.

To learn more about this theory, be sure to read the Express Scripts article titled, Seven Strategies for Fifty Bits Design.

HORIZON Health Ventures is a healthcare cost management solutions company used by insurance brokers, employee benefit consultants, third-party administrators, insurance companies, and associations, to bring proven thought leadership and strategy to the management of their clients healthcare costs. To learn more about HHV and their services, please visit http://horizonhealthventures.com/

The main hypothesis of The Power of Fifty Bits is that people are wired for inattention and inertia. Our brains – and thus our natural inclinations and many of our behaviors – were built for a different time and place. Because we can’t pay attention to everything all the time, nature has equipped us with a handful of shortcuts. These are shortcuts that allowed our ancestors to navigate a dangerous environment effectively - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/seven%20strategies%20for%20fifty%20bits%20design?ec_as=3622F2777451466C9B828054A80D48A0#sthash.MvA1XF54.dpuf

In his book, The Power of Fifty Bits, Dr. Bob Nease highlights how we will benefit from leveraging a set of specific strategies that bridge the gap between the good intentions that we already have and our day-to-day choices and behaviors. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/seven%20strategies%20for%20fifty%20bits%20design?ec_as=3622F2777451466C9B828054A80D48A0#sthash.MvA1XF54.dpuf

In his book, The Power of Fifty Bits, Dr. Bob Nease highlights how we will benefit from leveraging a set of specific strategies that bridge the gap between the good intentions that we already have and our day-to-day choices and behaviors. - See more at: http://lab.express-scripts.com/lab/insights/behavioral%20sciences/seven%20strategies%20for%20fifty%20bits%20design?ec_as=3622F2777451466C9B828054A80D48A0#sthash.MvA1XF54.dpuf